In Italy, the collection of truffles is considered a professional activity mainly for “males”. The “Lady Truffle” initiative, founded by Elisa Ioni, sales manager of a renowned Umbrian truffle company, aims to unhinge this tradition, promoting the hobby of truffle hunting among women, and, in some cases, supporting the transformation of this hobby in a real profession.
In 2005, Kanela & Garyfallo was founded in the village of Vitsa, in the mountainous region of Zagori in NW Greece, as a thematic restaurant specializing in edible mushrooms. Considering that Greece is a country where mushrooms are considered largely unsafe and / or unsavory, this was a bold move. The objective difficulties in turning this bold move to a success story were acknowledged from the start and the proprietor set out as his objective to educate the public and rely on the positive personal experience of his clients to overcome prejudice and recognize the value of an important...
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Emilia Romagna is well known for some gastronomic excellences with European P.O.D. and P.G.I. labels, such as parmesan cheese and balsamic vinegar. However, many other local agri-food supply chains, not recognized with specific labels, don’t find adequate visibility in the gastronomic offer of the Region. In order to raise awareness also on these local products, the Modena chamber of commerce decided to create the label "Traditions and Flavours of Modena" that is used to support the promotion of niche gastronomic products, such as wild bilberries of the Modena Apennines. |