The success story of the company Santiago Perea S.L. in the processing of pine nuts in Andalusia (Southern Spain) is presented here. The commitment of this company to innovation since its creation in 1950 has led to its outstanding positioning in the sector. The main milestones in the history of the company and the most notable elements of its business model are described below.
In 2013, an association from Périgord launched the collective brand "Cèpes du Périgord". It provides Perigordian owners with a tool to optimize quality and marketing of their production. Organized in this way, the local boletus sector also intends to fight against illegal harvesting. Producers can thus guarantee the origin and the quality of boletus through traceability and thus better meet buyers' expectations.
Identify drivers and barriers for developing the Tunisian Essential Oil market and new growth strategies to promote the sector and become more competitive in the international market.
Diversify the tourism offer in Trentino Alto-Adige (Italy), a famous destination that attracts thousands of tourists for its mountain trails and hundreds of miles of ski slopes. A diversification of local tourism offer, involving local stakeholders and supported by a specific territorial marketing strategy, can bring benefits to small farmers, restaurants and many other local actors, especially in the marginal area of the region. One of the main goals of the "route" is to assure a constant flux of tourists all year long, offering interesting activities and events in all seasons.