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Traditional use of wild and naturalized plants as a potential for innovation in the development of rural areas of Croatia

Submitted by Dino Buršić on 7 April 2020
Melissa cream with immortelle

The main objective of this factsheet is to determine the possibilities and directions of innovative commercialization of wild and naturalized plants based on market trends and ethnobotanical research. One of the secondary goals is to preserve local botanical and other knowledge related to the recognition and application of wild and naturalized plants in the areas of Drenov Bok and Vela Luka by conducting field research.

Don’t forget to use wild edible herbs and fruits

Submitted by roser.cristobal... on 17 January 2020
Wild edible herbs salad

Wild species must be recovered and their uses incorporated daily as normal. We must document the traditional uses of vegetation and promote actions aimed at citizens to publicise them. The research and dissemination axes are essential, but they must be accompanied by the development of business models that also allow the commercialisation of products. In Catalonia (Spain) there are several associations and companies that work to value them, either in the gastronomic field or as a tourist activity.